The importance of digital media has only increased over time. Internet users have discovered ways to produce, post, and share their material since it has never been easier to access the internet. As a result, there is a tremendous amount of information being created and added to every minute.
Blogging is the first thing that comes to mind when people think about content marketing. Despite the fact that blogs contain content in their most conventional form, content marketing is not constrained by this. Contrary to popular opinion, content marketing includes other types of media as well.
Instead, content marketing is a dynamic marketing function in charge of expanding a company’s reach and brand recognition while educating the audience and creating awareness. The trainers at the best Digital marketing institutes in Mumbai know the important presence of Content marketing, as it is the cornerstone of every marketing or advertising plan, from the website material to the case studies showcasing a product’s effectiveness.
Businesses need to identify the type of content that their target market is presently consuming the most. For instance, do your potential customers appreciate video material more than reading?
The stage of the sales funnel a potential customer is currently in affects how the content is presented. Top-of-the-funnel (TOFU) material is necessary, for instance, if a visitor has no prior awareness of a company and is in the research stage of their purchasing process. Blogs, videos, social media postings, infographics, and photos are a few examples of TOFU material.
The visitor needs middle-of-the-funnel (MOFU) information if they are interested in learning more about the business and are now at the assessment stage of the process. Compared to TOFU material, MOFU content is more technical and includes resources like whitepapers, solution briefs, product modules, eBooks, buyer guides, and surveys.
Finally, bottom-of-the-funnel (BOFU) material is required if a lead is in the process of becoming a customer and is at the decision stage. Since this is the time when potential customers need to be convinced of an organization’s business offers, BOFU material is incredibly company-centric. Demos, case studies, on-demand webinars, speaker notes from an event, free trials or tutorials, and comparative graphs are all examples of BOFU material.
At the top Digital marketing courses in Pune, we emphasize on the five instances of content marketing that is utilized in today’s corporate operations, along with their effects:
Whoever stated blogs were obsolete presumably doesn’t think much of marketing either.
In addition to serving as information centres, blogs and articles may offer some of the finest chances to rank well on search engine results pages (SERPs). This is because a company’s internet presence improves the more material it has.
The 21st century’s predominant content format is video. Video material is more common than ever now that we don’t need bulky VCR tapes (remember those?) to record videos on our phones and watch them in real-time.
Podcasts are now considered TOFU material alongside blogs and videos. They are fantastic tools for developing thought leadership as well as for increasing brand recognition. By inviting industry leaders or “influencers” to participate in an episode, podcasts are an excellent method to start using influencer marketing. This increases the trustworthiness of any business and serves as social evidence.
Whitepapers are lengthy texts. However, these are more technical and have a formal tone, unlike a blog or an essay. Whitepapers provide the ideal delivery systems for MOFU material since they are written with an informed audience in mind. Leads look for highly specific information about the product and its capabilities at this step of the funnel.
5. Case studies
Case studies are MOFU material, similar to whitepapers. When users fill out a form and download a case study, marketing teams may produce marketing qualified leads (MQLs).